Friday, August 29, 2008

GREEN REVIVAL: Style and passion for the environment unite in new book that helps us combat green fatigue

Home decoration books aren’t usually emotional, but Oliver Heath’s passion for the environment makes Urban Eco Chic a thought-provoking book, one that subtly encourages all of us to reexamine the way we think of, shop for, and dispose of our home goods.

The book unveils Heath’s green home design style, called Urban Eco Chic, which “allows us to create energy-efficient homes that are beautifully designed and really stimulate and excite us by appealing to our emotional side.” To connect with our homes on an emotional level, Heath writes in the book, we should choose elements that balance vintage, nature, and technology:

Vintage: Treasured items and once-beloved collections that reflect our experiences, add a romantic quality, and create a sense of nostalgia.

Nature: The vibrant scent of freshly mown grass, the textual feel of tree bark, the flickering flames of a log fire - these all raise comforting emotional responses.

Technology is the key to how we can reduce our environmental impact and lower our carbon emissions. It is an exciting area, which is constantly developing.

Committed to reducing our eco-impact without compromising on style, Oliver Heath has applied this philosophy to this book as well. When published in September, the gorgeous, sustainably-produced book will be printed with vegetable-based inks on FSC-certified paper and coated with fully-recyclable laminate. Retailing for $29.95, this 176- page hardcover will feature more than 100 full color photographs and an eco resources section that lists green building supply companies, energy efficient retailers, green non-profits and more.

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